Fresh(er)

Fresher is a skincare brand focused on its target audience of young millennials, with a first launch of products specific for their skins: creams and sheet face masks. With one clear objective, the brand promises to be a fresh look on the skincare market.

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Aiming to stand out through its bold brand identity, by focusing on the sensation of movement and how the creams are applied on the skin, the brand wants to be able to stand out from the competition when displayed in shelves and shops. The patterns on the cream packagings, as well as face masks, are inspired by this movement of applying the cream.

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