Havaianas

This work is part of a challenge for Havaianas where a campaign needed to be produced, without showing the shoes themselves.

Fun fact: Havaianas became officially recognised as an intrinsic part of Brazilian culture by the Brazilian Government after they were included on a list of core products (alongside rice and beans!) to control inflation.

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Therefor, the concept of this campaign was to showcase how Havaianas belong to the Brazilian essentials kit, alongside with all other elements such as food.

The shots use bright and vivid colors in order to portray a Brazilian vibe, and the playfulness in the typography and slogan itself aligns with previous campaigns that Havaianas has produced.

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