Phunk

PHUNK is a Portuguese brand specialised in sugar-free, low-calorie, ready-to-drink hard seltzers.

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When rebranding PHUNK, I focused on retaining its youthful, lively vibe, while shifting to a more abstract and visually aesthetic look.

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The new identity focuses on the playfulness of being a sparkling drink, where the bubbles are designed in a minimalistic way, integrating themselves seamlessly with the logo, which was designed to be funkier and relaxed.

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The updated color palette still represents the 4 flavours, now with more lively shades, attributing to each one a complementary color in order to provide an appealing contrast.

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